boAt’s parent company Imagine Marketing Private Limited recently in an agreement has shared the news to acquire Singapore-based KaHa Pte Ltd (Cove IoT), a wearable smart IoT (internet-of-things) product development startup.
boAt will be looking to augment its wearable products with KaHa’s concept, design, electronic firmware, algorithm development, android and iOS applications, and other features and capabilities.
Founded in 2015 by Pawan Gandhi, Justin Tang, and Sudheendra Shantharam, KaHa sells IoT products including smartwatches, smart shirts, smart belt buckle and Bluetooth-enabled wallets under the brand Cove.
As per the recent statement, the company said that this acquisition is expected to allow Imagine Marketing to scale up its smart and holistic wellness wearables platform and further innovate to come up with features with the Indian consumer in mind. According to a press note, Cove has a patented technology stack and has applied for over 30 patents. It also claims to hire over 90 professionals and domain experts.
