Tata-owned e-grocer BigBasket is set to disclose its one-hour delivery service, BB Express, with 7,500-8,000 products on offer. Typically, 10- to 20-minute delivery services can offer only about 4,000 products as they prioritize speed over selection.
The new service will continue BigBasket’s multi-model approach to meeting customers’ needs. BigBasket also has a 20-minute delivery service, BB Now, with around 3,000 products, as the race for ultra-fast grocery delivery heats up among players like Zepto, Zomato-backed Blinkit, Swiggy’s Instamart and Reliance-backed Dunzo.
Co-founder and chief executive Hari Menon said while he was bullish on one-hour delivery, and the 20-minute delivery service was expanding, 80% of the company’s gross sales would still come from planned grocery purchases through its core model, one which it offers same-day delivery for most products.
After Zepto, Zomato 10 minutes delivery; BigBasket set to launch 1 hour delivery with more products
