Mensa Brands and India Lifestyle Network have teamed in order to purchase the Times Internet brands MensXP, iDiva, and Hypp. According to the corporation, the most recent acquisitions will improve Mensa’s digital brand-building capabilities and offer synergies in creating a consumer company that is digital-first and of the future generation.
Ananth Narayanan, founder and CEO of Mensa Brands, claims that the partnership would help establish lifestyle brands thanks to MensXP and iDiva’s profound grasp of young Indian customers, extensive content creation capabilities, and reliable creator network. He continued, “We are eager to capitalise on the synergies we have and create household brands”.
