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Zomato CEO: Eternal internal identity; no plans to leave day-to-day business

Deepinder Goyal, the founder and CEO of Zomato, clarified on Monday (August 29) that the bigger organization’s rebranding to Eternal will not alter his or anybody else’s roles and responsibilities at the startup.

Goyal clarified that there are no plans to rebrand the Zomato app to Eternal and that Eternal is only an internal identity, “a notion to bind all our different businesses and leaders under a common name and a mission.” As for the rebranding, he said, “We didn’t want the Blinkit team to feel like a step-child once we completed the transaction.” We had to make sure Zomato and Blinkit were ranked similarly in the hierarchy of importance in our day-to-day work life.

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