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Virat Kohli invested in D2C brand Rage Coffee

Delhi-based food and beverage D2C brand Rage Coffee has got investment from Indian cricket star Virat Kohli. The startup has also roped in Kohli as its brand ambassador.
The F&B D2C startup will deploy funds to expand its online market and offline footprint across India. It will utilize capital for marketing and distribution purposes, scale production, launch innovative new products and add senior management talent.
. “Our association with Virat Kohli sets us on a journey where we envision perfection through our constant efforts directed at being the best in our segment. Rage Coffee and Virat both share a mutual objective – to strive for excellence”, said Bharat Sethi, founder and CEO of Rage Coffee.
Rage Coffee’s products are US FDA, FSSAI, ISO registered and manufactured at a GMP compliant facility. Also, it claims to have a customer base of 210K and developed 85 prototypes of coffee products to date.
In 2021, Rage coffee raised around $5 Mn in its Series A funding round led by Sixth Sense Ventures. Then, the startup deployed funds to expand its online and offline footprint, invested in marketing and distribution purposes.
Speaking on getting Virat Kohli onboard, Rage Coffee Founder and CEO Bharat Sethi said, “Apart from being a world-class athlete, Virat is also a fitness enthusiast, who is committed to an attitude that fosters a healthy lifestyle and it seamlessly aligns with the ethos that Rage Coffee promotes. We are thrilled to have him onboard.”

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