Twitter is trying a better approach to share tweets in India, by adding a WhatsApp button under the posts for Android users. Individuals will actually want to impart tweets to their contacts and gatherings on WhatsApp by tapping on the new button and choosing the WhatsApp choice once more — which is unwieldy and confounding.
The standard share button that opens up choices like bookmarking, sending through Direct Message, copying a link to tweet, and sharing to other social media platforms will be replaced by the WhatsApp share button under the tweet. It is an inconsistent approach because the WhatsApp icon only replaces the share icon without altering its functionality.
This is hardly shocking given WhatsApp’s popularity in India. More than 400 million people use the chat app in the nation, making it one of the most popular apps for sharing content with friends and family. Twitter is therefore attempting to draw more users to its platform by capitalising on the messaging app owned by Meta Inc.
“Starting today, we are rolling out a new experiment exclusively in India – an important market for us. We are replacing the share icon on Tweets with the WhatsApp icon for the majority of people who use Twitter on Android in the country, so sharing their favorite or noteworthy Tweets is easy even beyond Twitter, making the experience more open, accessible, and holistic for them,” Twitter India, director and product head, Shirish Andhare said.
In India, Twitter is not the first social media platform to test out the “share to WhatsApp” feature. A comparable button with a counter indicating the number of shares is present next to each post on the local language social network ShareChat, which is supported by companies like Twitter and Google.