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Twitter Blue for Business now allows companies to identify their employees

Along with the debut of Twitter Blue, Twitter also introduced “Blue for Business.” Refer to our checkmark and badges guide for more information on the extra badge that Twitter is offering with Blue for Business to assist businesses in recognising brands and individuals affiliated with them.

According to Twitter’s product manager Esther Crawford, a pilot programme for Blue for Business will begin with a select group of companies. Next year, according to Crawford, the business wants to extend this to more organisations.

Those that have Blue for Business will also receive a tiny emblem next to their profile display name, letting others know that they are affiliated with the mentioned company. For instance, Crawford’s display name is accompanied with a square Twitter badge.

In order to make another, sharper distinction, brands, media outlets, and others now have square profile pictures rather than circular ones. It’s unclear, though, whether the square profile photo is a component of the Blue for Business bundle.

Twitter stated that “a firm can link any number of their linked persons, businesses, and brands to their account,” but it has not yet provided information regarding how much Blue for Business will cost or what additional benefits it might provide.

The startup claimed that businesses, media outlets, and sports teams may use this functionality to connect the accounts of their staff members, reporters, and players.

“By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players, or movie characters can all be affiliated,” according to a blog post by Twitter.

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