Actor and entrepreneur Suniel Shetty have made yet another investment in the Indian startup industry. After his investment in the men’s grooming startup Beardo, Shetty has invested an undisclosed amount in the online fitness community SQUATS. Suniel Shetty has invested an undisclosed amount in fitness startup Aquatein and joined it as an investor and brand ambassador too.
So what exactly is protein water? It has the goodness of protein in a hassle-free refreshing form for fitness-focused consumers. Touted as India’s First Protein Water, this product helps strike a balance between a hectic daily life and adequate hydration, which is the key to a healthier lifestyle. Merging water with essential macronutrients creates an accessible, easy to consume, low on calories and shaker free solution. Moreover, Aquatein is Keto friendly, Gluten-free, lactose-free and 100% vegetarian. The hydrating and easy digesting protein refreshes and powers one through the day unlike most ready to eat proteins which ask you to consume loads of water after. It has also generated a cumulative revenue of $8.5 million over the years. They have over 160 fitness consultants on board.
“We are extremely pleased to align ourselves with Suniel Shetty who is the epitome of fitness at any age,” said Ananth B Prabhala, founder, Aquatein.
Founded in 2019 by Ananta Prabhala, Aquatein is a keto-friendly, gluten-free, lactose-free and 100% vegetarian drink that is made of water with added protein.
Aquatein was formulated and tested in a European lab led by a team of food technologists. “We both have been a fan of Suniel Shetty since our childhood and he’s been an inspiration for fitness enthusiasts and health-conscious people. When we heard him say that he likes the product, we couldn’t contain our excitement. He immediately had so many ideas, and his enthusiasm was infectious and we are just thrilled to work with the iconic personality he is and welcome him on board,” says co-founder Mitisha Mehta.
Studies show that India is a protein-deficient country. With the global average protein consumption per day set at 50gms, India ends up consuming only 1/5th of the requirement. With the launch of Aquatein – One of India’s first Protein infused water drinks, we aim to provide a convenient and efficient way of Protein intake. Being a young and innovative brand with great aspirations, we were looking for a team that was driven to work shoulder to shoulder with us.
“My obsession with health and wellness is known and I’ve always got excited by new, start-up brands that focus on health. When Aquatein came to me with a unique concept of protein water with untold benefits, it blew my mind. I mean, it’s regular hydration with protein, muscle repair, and overall power…This is exciting rocket science and I wanted to be a part of this journey with them,” said actor Suniel Shetty on his association with the fitness brand.
- Aquatein pro contains 21g of protein isolate which works best for those who have an intense workout regimen or have a high protein diet.
- Simple protein delivery system to enable quick protein replenishment post-workout.
- 6g bcaa further boosts muscle growth and exercise performance.
- Aquatein is ready-to-drink and easy-to-carry for a hassle-free experience.; Aquatein is available in four different flavours to refresh your taste buds.
- Item Form: Liquid; Target Audience: Men and Women; Package Includes: Pro ready to drink whey protein water drink strawberry, orange, green apple and mix berry – 500 ml (Pack of 4)