The global rollout of Netflix’s ad-supported tier is approaching. According to various estimates, the streaming giant will introduce its ad-supported subscription service sometime in January 2023.
According to recent reports, a popular feature might not be available on Netflix’s upcoming ad-supported tier.
On its ad-supported tier, the streaming behemoth won’t permit members to download content for offline viewing. It appears that clients will not be able to download TV series and movies to their devices without purchasing a more expensive membership from Netflix.
After revealing that it had lost 200,000 subscribers during the first three months of the year due to fiercer competition and rising inflation that has put pressure on household budgets, management of Netflix decided the time had come for a less expensive option. As a result, Netflix announced it would give up its resistance to ads.
Netflix may have once been one of the major participants in the OTT market, but today, there are an increasing number of OTT platforms all over the world. These competitors have been successful in reducing Netflix’s subscriber base. Additionally, there are a number of privately owned, competitively priced companies in this market in a number of different nations.
Netflix hasn’t specified the pricing at which its ad-based tier will launch.