Meesho has hired former Disney+Hotstar executive Harsh Chaudhary to lead monetisation in its efforts to increase its revenue. As chief monetisation officer Chaudhary will be in charge of designing and executing the blueprint for monetising Meesho’s business model.
Chaudhary had helped build the video subscription monetisation at Disney+Hotstar by leading teams across the category, growth partnerships, strategy and analytics.
“We are excited to welcome Harsh Chaudhary, who comes with a demonstrated history of spearheading and scaling business growth. His expertise on strategic partnerships and analytics will help take Meesho to greater heights,” said Vidit Aatrey, founder and CEO of Meesho. “Meesho has made significant strides in shaping and transforming India’s e-commerce landscape. The company’s positive growth trajectory strengthens the promise it has in store for India’s unorganized retail sector,” said Chaudhary.