Reliance Jio Infocomm (Jio) will increase prepaid tariffs by 20-21% from December 1, following similar moves by rivals Bharti Airtel and Vodafone Idea (Vi) last week, as the Mukesh Ambani-owned telco aims to net more revenue from each user.
Jio’s proposed rate hikes are, however, slightly lower on some tariff plans, as the market leader makes a push to bag 500 million subscribers.
“These plans will provide the best value in the industry. Upholding the Jio promise of providing the best-quality service at the lowest price globally, Jio customers will continue to be the biggest beneficiaries,” the telco said in a statement on Sunday.
“…the current hike should increase the sector ARPU by 15-20% to Rs 155-Rs 160 next fiscal from around Rs 135 last fiscal year,” Crisil Ratings said after Airtel hiked tariffs recently.