ITC, a key player in the fast-moving consumer goods (FMCG) industry, intends to purchase the direct-to-consumer (D2C) brand Yoga Bar in order to boost its position in the market for healthy foods.
ITC said that it would buy the parent firm, Sproutlife Foods, in phases over the course of three to four years in a regulatory filing with the stock exchanges. The D2C company will thereafter get an additional INR 80 crore from ITC through primary subscription by March 2025, raising ITC’s overall interest in Yogar Bar to 47.5%. The FMCG behemoth would finally buy the remaining shares in Yoga Bar within three months of the D2C brand filing its audited financial results for the fiscal year 2025-26. (FY26).