Indian Ed Tech firm BYJU’S has been announced as the official sponsor of the 2022 FIFA World Cup to be held in Qatar. The firm will now have access to FIFA World Cup’s mark, emblem, and assets to create unique promotions and run them across fans across the world.
BYJU’S is now the first Indian firm to be associated with the World Cup.
“This partnership is an important milestone for not just BYJU’S but also for all Indian startups. That an Indian-born and India-based company that was started in 2011 is the official sponsor of the world’s most prestigious tournament in 2022 shows that it is now possible to dream, make, deliver and scale from India to the world” Byju’s CoFounder Divya Gukulnath said on her LinkedIn post.
“FIFA is committed to saddling the force of football towards the objective of sanctioning positive cultural change. We’re glad to be banded together with an organization like BYJU’S, which is additionally captivating networks and enabling youngsters any place they might be on the planet,” said Kay Madati, FIFA’s Chief Commercial Officer.
“We are eager to support the FIFA World Cup Qatar 2022, the greatest single-sport occasion on the planet. It involves pride for us to address India on such an esteemed worldwide stage and champion the joining of training and game. Sport is a major piece of life and unites individuals across the world. Similarly, as football moves billions, we at BYJU’S desire to motivate the affection for learning in each youngster’s life through this association,” expressed Byju Raveendran, BYJU’S originator, and CEO.