India’s software program product trade is predicted to submit $30 billion in yearly income by 2025. Around 40-50% of the total spending on software products in fiscal 2021 had come from startups and new-age companies with 100-1,000 employees.
“We are very bullish about their international expansion as global markets are opening up for Indian product companies,” said Ramkumar Narayanan, chairperson of Nasscom Product Council.
“We want to enable the software products ecosystem from India to become as relevant as the IT services ecosystem which currently brings over $200 billion of annual revenue,” added Narayanan.
The global enterprises and small and medium businesses are preferring Indians because of transaction-based pricing, giving customers the flexibility to buy and slowly scale the solutions across geographies, according to reports. It is more beneficial than earlier models of licensed or subscription-based pricing.