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Ecommerce enabler startup Flash raised $5.8 million in seed led by global Founders Capital (GFC)

Ecommerce enabler firm Flash raised $5.8 million in seed funding from Global Founders Capital (GFC), White Venture Capital, Zinal Growth, Soma Capital, Emphasis Ventures, Peer Capital, and angel investors like Binny Bansal, founder of Flipkart, CRED’s Kunal Shah, Bain & Co’s Arpan Sheth, Udaan’s Sujeet Kumar, PAG Venture’s Nikhil Srivastava, Groww’s Lalit Keshre and Rishi Vasudev of GOAT, among others. The new firm, which will make its debut in India, seeks to serve the top 25 million “power consumers,” who generate close to 70% of the nation’s online retail sales and are anticipated to grow to 65 million by 2030. In order to solve possible problems for these power consumers, such as the post-purchase experience, a lack of rewards, and congested communication, Flash will create a unified digital identity that can be utilised across platforms. According to the business, the additional funds will be used for recruiting, product development, and international growth.

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