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D2C rollup ecommerce startup GOAT Brand Labs acquired Chumbak and four others D2C brands

GOAT Brand Labs, a direct-to-consumer (D2C) ecommerce business, has acquired Chumbak and four other D2C brands. The other four brands’ names were not made public, though. GOAT works with brands and offers them resources to aid in scaling. By 2025, GOAT hopes to boost Chumbak’s income to INR 500 crore as a result of the acquisition. Further leveraging of Chumbak’s strengths in brand development, digital marketing, online and offline growth, and worldwide market expansion. GOAT invested an undisclosed sum in the skincare and cosmetics company Nutriglow eight months ago. The nation’s direct-to-consumer industry is anticipated to reach $300 billion by 2030, growing at a CAGR of 24%, according to Inc42.

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