According to reports, fantasy sports juggernaut MPL and edtech giant BYJU’S want to end their sponsorship deals with India’s leading cricket organisation, BCCI.
The two unicorns are particularly seeking to terminate their sponsorship agreements for the respective jersey and merchandise. BYJU’S extended their jersey sponsorship agreement with the BCCI through November 2023 for an estimated $35 million alone this year, in June. BYJU’S submitted their request to BCCI in November, while MPL requested a transfer of assignment to KKCL in December. The BCCI has asked that both startups stick around until March 31, 2023, at which point they may end their contracts.