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Bollywood actor Athiya Shetty invested an undisclosed amount in social commerce start-up Stage3

Actor Athiya Shetty has invested an undisclosed amount in influencer-driven social commerce fashion marketplace Stage3 that will see Shetty take on the role of Stage3’s creative director. She will also provide creative and financial backing to Stage3 to help it scale its presence in the fashion market.
Athiya Shetty said, “I have always expressed myself through fashion, and love being a part of the creator economy. I’d been looking for the right platform through which I could empower others to also begin their journey towards becoming a ‘creator’ and I found that with Stage3.”
“I love the fact that they are building a new paradigm for fashion shopping. There’s such a wealth of untapped potential and Stage3 is leading the way to becoming a conduit of success for the upcoming generation of creators. I’m delighted to be working with them on this,” she added.
“We are excited to have Athiya back Stage3,” said Sabena Puri, CEO and Co-founder, Stage3. “We are building an AI-powered social platform where India’s 5 million+ creators (influencers and content creators) can interact, build out social video-led storefronts, and sell to India’s digitally native 300 million Genz and millennials. Athiya has a strong authentic voice, and we look forward to working with her closely to fuel the booming creator economy.”

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