The new premium lifestyle brand D’YAVOL has been introduced by Aryan Khan, the son of Bollywood superstar Shah Rukh Khan, and two close friends, Leti Blagoeva and Bunty Singh. The company will offer a top-notch experience through its products, which will include drinks and clothing, claims an entertainment and lifestyle website.
The parent firm is Slab Ventures, a high-end lifestyle business with offices in the Netherlands. D’YAVOL will be extensively marketed at high-end pubs, restaurants, and 4K–5K high-end liquor retail outlets starting in 2023. In 2023 and later years, the brand’s reach will be increased with the addition of further high-end lifestyle products.