SEND, Amazon India’s cross-border logistics platform, was launched to provide Indian exporters with end-to-end assistance. Currently, the technology can be used by Amazon Global Selling exporters who ship air parcels from India to Amazon’s fulfilment centres in the US. Amazon intends to add more destinations and delivery choices to SEND in the near future. The Amazon Global Selling programme currently has more than a million exporters registered with Amazon India, and the company serves clients from more than 200 different countries. The subscription price for the first three months dropped from $120 per month to just $1 for those three months. The e-commerce giant aims to achieve a 5X growth in sales year over year by introducing new Indian products to the US and UK markets.