After Hyundai, Pizza Hut and KFC are drawing fire from netizens on the online media posts on Kashmir. Indian online media users shared screen captures of the social media posts (which currently stand removed) shared from Pakistan handles of both Pizza Hut and KFC. In the erased social media posts, the organizations have referenced the “opportunity” of Kashmir. The social media posts in regards to Kashmir’s “freedom” came on February 5, the ‘Kashmir Solidarity Day’ celebrated by Pakistan every year. Both KFC and Pizza Hut stated in regards to the issue. While KFC asserted it was ‘profoundly regretful’ about the online media posts, Pizza Hut guaranteed it didn’t support the substance in the social media posts. Prior, it was Hyundai who drew fire from Indian netizens who got down on its position on the widely disputed issue.
Indian netizens rushed to get down on Pizza Hut and KFC and shared the screen captures of their posts on Twitter. shortly, BoycottKFC and BoycottPizzaHut began trending on Twitter. According to the screen captures shared on Twitter, KFC in its post had expressed, “Their longings for opportunity are genuine”. Additionally, the Pizza Hut social media post read, “This Kashmir Solidarity Day, let’s join hands and stand united for the freedom of our Kashmiri brothers and sisters.”
Everything started when Hyundai Pakistan’s social media accounts posted articulations in a comparable vein. Utilizing the hashtag #KashmirSolidarityDay, the organization’s Pakistan social media account had posted, “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom.” The company faced massive heat following which it issued a statement. “Hyundai Motor India has been committed to Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism. The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country. India is second home to the Hyundai brand and we have zero tolerance policy towards insensitive communication and we strongly condemn any such view. As part of our commitment to India, we will continue our efforts towards the betterment of the country as well as its citizens,” the statement reads.